Highland Orchards Rebrand

Located in West Chester, PA, Highland Orchards started as a humble family-owned and operated apple orchard in 1941. Now 200 acres in production, Highland Orchards offers much more than just apple picking to attract visitors: pick your own produce, a farm market and bakery, hayrides, tours, and seasonal events.

The textured logo is supported by illustrated assets to achieve engaging variation within the brand’s new look. The color palette is inspired by warm tones of nature and things that visitors will encounter at the orchards. This system seamlessly expands across physical and digital touchpoints that all work together to enhance the visitor’s experience.

 Business card and invoice

Print advertising

Highland Orchards merchandise

Farm market product packaging: jarred peach marmalade and blackberry preserves & apple cider drink