Back on My Feet’s Running Festival

Back on My Feet is a national organization operating in 16 major cities across the US that combats homelessness through the power of running, community support and essential employment and housing resources.

The first annual Back on My Feet Running Festival combines the most beloved races hosted across the country over the years into one amazing running experience! This event took place virtually during September of 2021, where participants registered for any single-distance event (5k, 10k, 15k, or 30k, or all four over the month), completed their race from home.

The typographic logo represents community and togetherness, with a bright color palette extended from the main brand identity. Dynamic colorful stripes convey motion and activity while framing the information. Branded deliverables include a race t-shirt, race bib, email and web banners, and postcard invitation.